As a company grows, some founders struggle to believe they’re becoming the people you read about it in the news. But that self doubt is a trap.
1. Before Great Outcomes
You cannot wait until you hit the jackpot, before you start believing in yourself, you will need that self belief to achieve those great outcomes.
2. Authenticity
Most people can spot fake confidence, so you’ll need to find a way to believe in yourself authentically, rather than trying to just act like you do.
3. Risk Taking
You’ll need this self belief to make big bets at the company, which is how you grow and attract the best team members.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
