Great companies like Twitter and Slack, started out with completely different ideas. If you need to pivot, here’s how to do it right:
1. Market Selection
Choose a large market that you really care about. This makes it a lot easier to make money and survive the tough times.
2. Past Code
Even though you put a lot of time into it, you can’t let your old work guide the new idea, as it severely limits what you might work on. Before they pivoted, Slack was a gaming company.
3. Customer Discovery
Do tons and tons of customer interviews before settling on an idea. If this isn’t your first attempt, you really need to make sure there’s demand.
Best of luck out there
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