If you haven’t talked to 200 potential customers, you’re probably not ready to build. Regardless of your market or idea, you need lots of feedback before you start. Here’s why:
1. Confirm Desperation
Doing that many calls pretty much guarantees you will know if potential customers urgently need your service.
2. Avoid Multiple Builds
By confirming potential customers need the product, you should only have to build it once.
3. Generate Waitlist
As you find the urgent need, potential customers will want your help and these are usually your first beta testers and paid customers.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
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