Waiting for one big investor to lead is how fundraising rounds die and although it may seem like the easiest path is one large check. Here’s why that’s a mistake.
1. Inbound Isn’t a Term Sheet
And it’s definitely not money in the bank. Just because larger investors are interested, that does not mean they will commit. Don’t rely on someone else to fill your round.
2. Momentum Wins
Generating momentum from investors of all sizes, creates the fear of missing out. Which works very well for closing larger investors.
3. Talk to Everybody
Begin by meeting everyone from Angels to Large VCs, then focus on the most excited groups. Don’t wait for a term sheet!
Best of luck out there.
#Fundraising
