Today, we’re talking about the importance of growth to investors.
Most investors, whatever their thesis — can be swayed by growth. Your topline revenue or customer base inumbers are important but only because it they verifies your growth numbers are worthwhile — eg 30% growth/month is not impressive at $1k/month revenue but it is at $10k/month.
A startup with $1M in Annual revenue and minimal growth is not interesting to most investors at series A or even Seed. However, in today’s environment a company with $300k annual run rate, and sustained 20% month over month growth will be exciting to a lot of investors.
Growth is more important to investors than almost anything, plan accordingly.
Sterling Road invests in idea stage B2B startups based in the US, Canada and UK.
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