Most founders love shipping new features. It usually takes days, if not weeks or months for an idea to be realized and when it's finally ready the feeling is intoxicating. But that doesn't mean it's guaranteed progress.
1. Launches Need Goals
Hold each new launch accountable to metrics on a reasonable timeline, for example you might expect a new photo tagging feature to increase engagement within a couple of weeks.
2. Decide in Advance
Set your success and failure states in advance of the launch, along with the actions you plan to take, e.g. rolling back. You do this before a launch to avoid making decisions later, when emotions might be running high.
3. Everybody fails on Something
Don't expect every new feature you launch will be loved by your customers, just because you're excited about it. Track progress against goals and if this launch didn't work out, take decisive action.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
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