If you're still treating AI like a feature, you're probably underestimating the shift. SaaS companies need to seriously consider going fully AI Native. Here's why.
1. SaaS is in Trouble
Foundational models like Claude are eating SaaS use cases across chat, coding and computer control. For example, you may not need Canva for quick image edits or Zapier to connect two apps.
2. Sprinkling AI is Not Enough
Lots of SaaS apps are integrating with AI, e.g. connect ChatGPT to your CRM and ask it questions. Of course, that's nowhere near the complete shift that's possible if you go AI Native from the ground up.
3. Secure the Future
If you're willing to make the tough choices, you should start from the very beginning. Stop all work on the current product, yes all work, and begin building a new app with AI at its core. I like to think about what the product might look like in 100 years - build that.
Best of luck out there.
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