Stop waiting for perfect content, it’s killing your distribution. Your content doesn’t need a beautiful and unique snowflake in every post. It needs to be consistent. Here’s how it works.
1. Narrate the Journey
You don’t need to produce original content everyday, you can also do just fine curating content or commenting on the main topics in your industry.
2. Algorithm Favoritism
Posting at least once a day is what the social networks want, as they need the content. You’re much more likely to get great reach by regular posting versus hoping for a viral post.
3. Recency Bias
Most founders already have thousands of people in their friends-of-friends network, so you can generate plenty of leads just by ensuring those folks remember you have something to offer. Posting daily is the best way to ensure you’re top of mind.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
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