Almost every founder starts out trying to offer a low price, but it rarely works out. Here’s why:
1. Suspicion
When you see a product that is heavily discounted, you’re immediately suspicious. It’s the exact same for your potential customers.
2. Margin for Error
If you have a low price, you give yourself minimal room to make mistakes. And as a startup, you will probably make a lot of mistakes along the way.
3. Distribution Needs
If you decide to go for a low-priced product with low margins, then you’re going to have to distribute it broadly. If you don’t have a skillset for that kind of marketing, it’s both difficult and expensive.
Best of luck out there.
#Sales
